Conferences and Training

Conferences

 

B2B Marketing:   The strategic marketing formulation between companies

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The volume of business that develops in B2B markets (between companies), is significantly higher than the developed consumer markets. For this reason, developing business in the B2B sector demands extensive knowledge of the strategies and needs of other businesses, as well as organizational processes and the way these companies manage their processes of decision making in order to create value for customers and shareholders. All this constitutes the scope of this training which uses, as a basis, the findings in various research and experiences.

 

Personal Branding: How to manage your own brand

 

This conference or training helps you structure a consistent strategic plan for your company. It’s necessary to create a visible and differentiated brand to your target audience, managing a concept of assimilation that stems from an auto diagnosis, which deal with its three intelligences, its positioning, communication strategy skills and talents, to the management and strategic building of their networks.

 

Management Skills: The DNA of today's leaders

 

The success of successful leaders increasingly supports the construction of a set of skills or competencies that complement their experience and technical knowledge. This conference or training of managerial skills will help you do an auto diagnostic of your leadership style and it will identify various skills which can work to complement your training as a leader. Empathy, assertive communication and entrepreneurship, are some of the skills covered by this conference.

 

Strategic Marketing: creating value for customers and shareholders

 

It is shown that strategic marketing has become a generating source of value for many organizations globally. For this reason we have designed this conference or training that will help you identify the elements to consider in a professional diagnosis of the business environment in which companies move and it can identify potential market segments and work on a strategic marketing plan to help achieve the planned objectives.

 

Managing customer relationships: A source of competitive advantage

 

In a globalized environment, which is increasingly competitive and has a high parity of products, establishing strategies to attract, satisfy and retain customers becomes a source of distinct advantage in the market. On this basis we have designed this conference or training, covering those aspects associated with the development of care and service strategies that will facilitate building long-term relationships with strategic business customers.

 

 

 

Trainings

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Situational Leadership

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Training focusing on learning how to be a leader that attaches to situations and people, providing techniques to help you be a better leader according to the degree of maturity of the people whom you report to and work with.

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Conflict Management

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Given normal situations that arise in any organization, the leader of a team should make sure the results do not lose focus and that the conditions of each person are used favorably to find the objectives.

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Assertiveness

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How to say and act consistently, about personal and organizational values, while maintaining a mature position. It speaks of being comprehensive that we are each individual.

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Effective Communication

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Communication is a key element in human relations, the art of seeking a message that is well transmitted and captured by the other person includes some techniques and management of different communication channels.